Additional research by Lucy Clouting. Sources: 1) Mintel report: UK Drinking Habits (March 2005), British Beer and Pub Association, World Drink Trends 2005
(www.warc.com/wdt0508); 2) Mintel; 3) Prime Minister's Strategy Unit: Alcohol Harm Reduction Strategy Report 2004, Department of Health; 4) Mintel, British Beer
and Pub Association; 5) Alcohol Harm Reduction Strategy Report 2004, Alcohol in Moderation (www.drinkingandyou.com); also, Datamonitor, Office National Statistics

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